“As of the third quarter of 2019, there are over 4.33 billion active internet users (Datareportal, 2019). That marks a 327 million year-over-year increase compared to 2018’s Q3 figures. At 8.2 percent, the growth in active internet users worldwide is more than eight times faster than the total population growth, which stands at one percent.” …oberlo.
What this simply means is that there are billions of opportunity online for your market as the internet usage continues to grow. As a business man or a marketer, what are the strategies you are using to tap in to this growing market place.
while this statistics shows us great potentials,however it poses more challenge to the business who will need to work extra hard to put out great contents and products that can capture interest of buyers who have low attention span and are as well bombarded with different products marketers.
Nevertheless, Technology and AI however has made some of these strategies automated and easy for marketers, now we can use tools to predict where to find our ideal customers, what they may like, where and how they are searching for solutions ,when best to push out our products to them.
here are some tools you can use to find out more about what customers want?
Semrush.com: you can use this tool to search for keyword people are using online to search for a solution.
Googletrends.com – with google trends you will have hands on data on what people are currently searching for, you can however search for a keyword of your product offering and learn how much people have searched for it it by country, time and location..here is a sample of a query we made on google trends.
more so it has been estimated by bondcap,2019,that the average internet users spends about 6.30 hrs online daily, and are spent mostly on Online shopping , browsing and social media, while most of these data has gen z and millennials topping the rank.
in terms of content consumption, according to a statistics by oberlo,much time was spent on Watching videos: nine out of every ten internet users watch videos online. This is followed by streaming music (70 percent), watching vlogs (51 percent), listening to online radio (47 percent), and listening to podcasts (39 percent).
what does it mean to a Marketer or business Owner:
this type of information can guide your strategy development, knowing how best your users consume information can help you in tailoring your content to suit their habit, thereby helping you save money and time while growing your clients.
with so much opportunities in our hands, there are a lot of opportunity for business owners and marketers who are looking at leveraging the internet to drive growth.
hopefully this content helps.
now that you are equipped with this fact about the opportunities available online, how well have you prepared your team to live it up online? what decisions are you making towards providing unlimited and reliable internet service for your team,because without it you can actually do nothing. with an affordable broadbamd internet like https://ptouche.com/ ,you and your team dont have to worry over data.
Published with StoryChief